ROLE OF SOCIAL MEDIA IN LOK SABHA ELECTIONS 2014
In the run up to the 16th Lok Sabha elections, a lot of attention was paid to conversations on social media, measuring which politicians were trending in search volume and counting retweets and followers. The first-time voters, many of whom form part of the ‘connected’ generation – numbered around 150 million this year, and most parties took steps to reach out to voters online and on social media. Read More..
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